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Selina Michelle Stoffer

DIGITAL STRATEGY | SOCIAL MEDIA | COPYWRITING

Portfolio header collage showing professional and personal milestones: university life at UE, event participation, VR projects, and content creation examples, all arranged in a creative scrapbook aesthetic.

Expertise & Methodology

Digital Strategy

Strategic approach to creative organisation and methodologies, crafting personalised creative campaigns as economic conversion for our processes.

Tools & Technologies

Google Analytics, Looker Studio, HubSpot, Asana, Trello

Social Media

Comics, commentaries and organisations behind every social media channel - brand involves it as decisions and creative counsellor for the consumers.

Tools & Technologies

Meta Business Suite, Meta Ads, LinkedIn, Instagram, Pinterest, Canva

SEO + Copywriting

SEO-focused process, personal methodology, distinct universe centric and project planning - crafting tailored conversions in the construction and brands' workflows.

Tools & Technologies

Ahrefs, SEMrush, Sistrix, Screaming Frog, ChatGPT

Content Creation

Content cross-section across creative production and community. Friendly creation, and outreach in creative content creations.

Tools & Technologies

Canva, DaVinci Resolve, Claude, Gemini, Midjourney, Runway

Selected Works

RATO Digital GmbH

Junior Account Manager

Leading client communication and managing full-cycle digital projects with a focus on sustainable growth.

Strategic project coordination, client relationship management, and cross-media campaign execution.

GWVR mbH

AI-Driven Social Media Marketing Analyst

Transforming data into creative content strategies using cutting-edge AI tools for the publishing industry.

Leveraging AI for automated trend analysis, visual content creation, and community scaling.

Aon Talent & Holding

Marketing Working Student & Intern

Supporting global B2B marketing teams in high-stakes environments and international PR campaigns.

Assistance in corporate branding, CRM data management, and organizing international industry events.

DLRG HRS

Social Media Manager

Driving digital awareness for non-profit causes through authentic storytelling and viral growth tactics.

Achieved massive engagement spikes (+1,300%) via platform-specific content and community engagement.

Portfolio

What Clients Say

"The cover of M VS F is very originally designed and while the story wasn't quite my thing, the cover itself is something I find absolutely wonderful."

Tanja P.

Reader Review, LovelyBooks

"The cover is really beautifully designed - unusual, and that's exactly what makes this book stand out. Both the design and the hardcover feel very high quality."

Anonymous

Reader Review, LovelyBooks

"The modern cover immediately caught my eye. The chat aesthetic and the striking visual flow spark curiosity and promise something contemporary and bold."

Marie N.

Reader Review, LovelyBooks

"Selina is an absolute joy to work with. She is extremely reliable, hard working, and always goes above and beyond. Even during crunch times, her organizing skills keep every team running smoothly."

Pauline T.

Guest Experience Guide, Sandbox VR

"Selina reliably took ownership and ensured smooth operations. What impressed me most was her ability to stay calm under pressure, de-escalate challenging situations, and keep the team motivated - all while never losing sight of what truly matters."

Vuong H.

Store Manager, Sandbox VR

"She demonstrated exceptional initiative and a genuine willingness to learn at all times. She identified fully with her tasks and our company and consistently impressed with her dedication. All assignments were carried out independently, carefully, and with great precision. She was highly reliable in every regard."

Anja S.

Growth Marketing Leader DACH, Aon Holding Deutschland GmbH